One of the oldest but still more effective techniques for attracting targeted prospects to a website and converting them into buyers is message-based marketing. That’s why article writing submissions and publications are at an all-time high.
There are many tools you can use to simplify the process of publishing your articles. However, while this is invaluable for getting your articles to appear on more sites, there are some common mistakes some people make before submitting their articles to directories.
LetLet’s take a look at the more common mistakes made in 3 key areas:
1) Confusing the reasons for promoting an article with the reasons for writing it.
When writing articles, the main benefit of promoting them is branded lead generation and promotion as part of your optimization efforts.
However, one of the reasons you write an article is to inform your audience about a topic. It is very important that your articles are based on this fact, otherwise you will not be able to get the promotional benefits mentioned above.
Of course, it’s also really important to figure out how to get people to readyouarticle, and click the site link in the resource box. I’ve produced several articles covering these areas so please check them out :-).
2) Failure to realize and maximize promotional opportunities for article marketing.
You most likely already know that your articles can generate links back to your site from the article directories themselves, as well as from any sites that publish your articles from those directories. But did you know that you can attract more visitors and better search engine results from the same article?
The first step to achieve this is to provide relevant keywords in strategic places in the article. But don’t overdo it. A good baseline is to set keyword density between 10% and 15%. I won’t go into this in depth here as I’ve covered it in other articles butIf you want to learn more, check out more of my article marketing articles.
Your goal shouldn’t just be to get your article accepted by article directories, but ultimately to get it used by publishers who search directories for your site’s content. You should not underestimate the potential of this for your promotions as there are many Publishers may have hundreds or thousands of regular readers who can view your articles.
Start by making a plan of what you want to achieve and make sure you reach your goals. It’s important to do this so you can get the most out of every article you write.
3) Create articles whose content is not helpful to readers.
Maybe your only plan is to create an article and get links from article directories, and any visitors you might get from it are fine.
WellYou may want to think again. many article directories sandwiched inamountThe ones they accept are articles that simply don’t meet the criteria. Even if a poorly written, uninformative article does make it to an article site, the potential to be picked up by webmasters looking for quality content is sure to be lost.
The benefits of being a publisher with a hundred thousand website visitors should be enough to motivate you to write an informative article. It’s by no means impossible, and you may find this value conservative relative to what you can expect from many publishers Run your articles on their website.
Researching a popular topic is important. There may be many readers of this article who think the information is good, but feel that they can’t write well, or don’t know enough about a topic to write about it. this is by no means a dead end. There are many places you can research a topic, or hiring a writer might be an option worth considering.
The choice really isHow invested you are in increasing the visibility of your articles andconsequently your website. On a basic levelYou can choose to get some backlinks from article directories or moreeffortYou can enjoy a lot of exposure by providing quality content.