You can have the most killer website content in the world. However, if no one is viewing your website, it will not matter — it’s like hanging a Rembrandt painting in a closet. It’s beautiful, but it’s invisible. The same goes for your website. SEO (search engine optimization) can make your website appear at or near the top of page rankings on the major search engines — and here are five basic tips to get you started.
Keep an eye on your page rankings and search standings. You can check this out through Google Analytics and other free tools; you can check it quickly by doing a search for your site’s keywords in search engine fields. If you’re having to click back to the third and fourth pages, or even further, you’re not going to like how few people are visiting your site.
There was once a time when web designers and SEO experts thought it would be a neat idea to load up as many keywords as possible on a website. For sites with lower quality, the keywords would be thrown on to the page, with little regard for having the site actually make some sense. You still want to put a lot of keywords on your site, but think about stopping saturation at 3 or 4 percent. That way you won’t set off any red flags in the search engine’s monitors, and you will get a lot of traffic.
Use internal links to send your viewers from one page to another within your website. This will make navigating your site more user-friendly, and it will also boost your search engine rankings, as overall listings have a lot to do with the number of visitors that you have, and there’s no ethical way to fake that number. Use the internal listings capacity to make your site a giant web that your users will never want to leave.
Put a site map on your website. This will help you keep the pages organized, and it is a tactic that search engines reward with higher rankings.
Make it simple for people to find your website by using clear keywords. With these keywords, you will match your site to what people out there are looking for — which is usually the best way to find new customers. If people are searching for what you are selling, you have to use keywords that will let the search engines find your site. There are many applications that you can try that will show you different keyword searches that people have been trying; you might well want to adjust your keyword totals to match those popular searches. That way, instead of going to your competitor’s website, your potential users will come to you instead.
Maintaining a successful website is difficult, but the labor is about quantity rather than complication. Take the time to follow these five steps, and you will see that your site’s rating for popularity will climb, as will your user base. When it comes to potential customers, there is no such thing as “too many.”